Why Discounts Are Destroying Your Retail Business
Discounts Don’t Solve Problems — They Hide Them Many businesses use discounts as an automatic reaction instead of understanding the real reason behind weak sales. Is the product not selling? Discount.Too much stock? Discount.Competitor promotion? Another discount. But in many cases, the discount does not solve the problem. It is only hiding it temporarily. If…
Return on Investment (ROI), an indicator and an answer for many questions in a business
When we talk about business and investment we talk about ROI, one of the most important indicators for a business, used for every activity, marketing included ROI means Return on Investment, this is a financial indicator to understand if and how what we spend for the company, returns as profit. The Return on Investment can…
KPIs, the cardinal points to drive the business
I want to approach probably at the most important point of analysis to drive the business: the KPIs, Key Performance Indicators. I talk, in another video, about the indicators we can check to evaluate the general health of a company; but in this video I want to approach another level of analysis. Every analysis starts…
The importance of Marketing for a company
I want to talk about the importance of marketing in every company. It is not important the kind of business you have, marketing is essential. Firstly, we must understand what marketing is. There are many definitions of marketing, we can consider marketing every activity to promote and sell more products or services. Essentially, we cannot…