Why Discounts Are Destroying Your Retail Business
Discounts Don’t Solve Problems — They Hide Them Many businesses use discounts as an automatic reaction instead of understanding the real reason behind weak sales. Is the product not selling? Discount.Too much stock? Discount.Competitor promotion? Another discount. But in many cases, the discount does not solve the problem. It is only hiding it temporarily. If…
KPIs, the cardinal points to drive the business
I want to approach probably at the most important point of analysis to drive the business: the KPIs, Key Performance Indicators. I talk, in another video, about the indicators we can check to evaluate the general health of a company; but in this video I want to approach another level of analysis. Every analysis starts…
How to launch a new product or service
Some easy points to follow to launch a new product, service or menu. A new offer is an important event for the company and should be treated accordingly. Too often the new launch is maximum a word “New” in the catalogue or only a nice photo or post on Social Networks, this is not enough…