Not All Discounts Are the Same: Why 3-for-2 Promotions Can Work Better Than Price Cuts
Many businesses consider all promotions identical. Not all discounts damage profitability in the same way. A direct discount, a “3 for 2”, a bundle offer or a loyalty promotion may appear similar on the surface, but commercially they can produce very different effects. A “3 for 2” promotion is not only a price reduction. It…