Why Turnover Doesn’t Tell You If Your Business Is Healthy
When people talk about business performance, turnover is almost always the first figure mentioned. Annual reports open with it, newspapers use it to compare companies, and entrepreneurs often describe their own success by referring to how much they sell each year. It is easy to understand why. Turnover is simple, immediate and apparently objective. It…
Not All Discounts Are the Same: Why 3-for-2 Promotions Can Work Better Than Price Cuts
Many businesses consider all promotions identical. Not all discounts damage profitability in the same way. A direct discount, a “3 for 2”, a bundle offer or a loyalty promotion may appear similar on the surface, but commercially they can produce very different effects. A “3 for 2” promotion is not only a price reduction. It…