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business performance

Business dashboard illustrating why turnover alone is not enough to measure business performance and why KPIs such as profitability, cash flow and ROI provide a more complete picture.

Why Turnover Doesn’t Tell You If Your Business Is Healthy

When people talk about business performance, turnover is almost always the first figure mentioned. Annual reports open with it, newspapers use it to compare companies, and entrepreneurs often describe their own success by referring to how much they sell each year. It is easy to understand why. Turnover is simple, immediate and apparently objective. It…

KPis the cardinal points

KPIs, the cardinal points to drive the business

I want to approach probably at the most important point of analysis to drive the business: the KPIs, Key Performance Indicators. I talk, in another video, about the indicators we can check to evaluate the general health of a company; but in this video I want to approach another level of analysis. Every analysis starts…