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Recent Posts

Not All Discounts Are the Same: Why 3-for-2 Promotions Can Work Better Than Price Cuts
Why Discounts Are Destroying Your Retail Business
The importance of Marketing for a company
Return on Investment (ROI), an indicator and an answer for many questions in a business
KPIs, the cardinal points to drive the business

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About me

Hi my name is Paolo, I have more than 20 years of experience in Business Management, with a long experience in Retail and Marketing. I'm here to help and share my knowledge. I want to give ideas and techniques to Improve your Business.

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Recent Posts

Not All Discounts Are the Same: Why 3-for-2 Promotions Can Work Better Than Price Cuts
Why Discounts Are Destroying Your Retail Business
The importance of Marketing for a company
Return on Investment (ROI), an indicator and an answer for many questions in a business
KPIs, the cardinal points to drive the business

Categories

Analysis (7)
Business (8)
Communication (3)
Customers (2)
Digital Marketing (3)
Hospitality (1)
Marketing (5)
Restaurant (1)
Retail (4)
Sales (5)
Social Media (4)
Video (2)

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What Covid19 teaches about the business
How to launch a new product or service
How understand if the business works
KPIs, the cardinal points to drive the business

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